Marketing
BIFF
One Soul is a motion graphic advertisement promoting the Age UK's service, the Silver Line, aimed at encouraging elderly viewers on the Age UK website to reach out if they are feeling alone.
We incorporated a variation between artificial sounds from the TV and authentic sounds from the real world in the audio. The sounds from the TV were intentionally artificial, with the laugh track emphasising the main characters loneliness, while more authentic voice lines were used in of Age UK scenes to highlight the human aspect of the Age UK Silver Line service.
These are the character designs Holly and I developed to support our ideas.
