Branding
Octoplaza
One Soul is a motion graphic advertisement promoting the Age UK's service, the Silver Line, aimed at encouraging elderly viewers on the Age UK website to reach out if they are feeling alone.
Octoplaza is designed to challenge, engage, and educate a teenage audience.
This project was created for the BCP council to be an intervention at their annual Arts by the Sea festival.
This project uses aspects of an octopus to inform design and activities, aimed to teach a teenage audience about nature in Bournemouth in an engaging way.
We incorporated a variation between artificial sounds from the TV and authentic sounds from the real world in the audio. The sounds from the TV were intentionally artificial, with the laugh track emphasising the main characters loneliness, while more authentic voice lines were used in of Age UK scenes to highlight the human aspect of the Age UK Silver Line service.
These are the character designs Holly and I developed to support our ideas.
The black slanted rectangles are designed to mimic the look and feel of police tape. Paired with the block-printed ink style, and provocative wording, they aim to challenge our target audience to engage with our intervention.
