Branding
Otium
One Soul is a motion graphic advertisement promoting the Age UK's service, the Silver Line, aimed at encouraging elderly viewers on the Age UK website to reach out if they are feeling alone.
Imagining a world without fossil fuels, I was asked to reconsider my assigned object, a smartphone, and imagine a society that has moved beyond the current economic growth paradigm towards a more desirable future, informed by the principles of post-growth.
My team and I created a trio of hubs dedicated to using free time in a more productive way, each hub would either be dedicated to learning, community or wellbeing, surrounded by lush forests with opportunities for hiking and gardening.
We incorporated a variation between artificial sounds from the TV and authentic sounds from the real world in the audio. The sounds from the TV were intentionally artificial, with the laugh track emphasising the main characters loneliness, while more authentic voice lines were used in of Age UK scenes to highlight the human aspect of the Age UK Silver Line service.
These are the character designs Holly and I developed to support our ideas.
We decided to hold a festival for our hub as a brand experience, providing an annual event for people to enjoy and look forward to.
