Motion
One Soul
One Soul is a motion graphic advertisement promoting the Age UK's service, the Silver Line, aimed at encouraging elderly viewers on the Age UK website to reach out if they are feeling alone.
We decided to focus on who our character 'Hamish' used to be, to portray him as a real person rather than a stereotype.
As we were aiming our motion video towards elderly people we didn't want to perpetuate any harmful conventions that could upset or turn our audience away.
We incorporated a variation between artificial sounds from the TV and authentic sounds from the real world in the audio. The sounds from the TV were intentionally artificial, with the laugh track emphasising the main characters loneliness, while more authentic voice lines were used in of Age UK scenes to highlight the human aspect of the Age UK Silver Line service.
These are the character designs Holly and I developed to support our ideas.
