A - Climate Crisis
One Soul is a motion graphic advertisement promoting the Age UK's service, the Silver Line, aimed at encouraging elderly viewers on the Age UK website to reach out if they are feeling alone.
'A' is a zine created to show and inform the reader about the effects of climate change through the use of illustrations, text, and symbolism.
We incorporated a variation between artificial sounds from the TV and authentic sounds from the real world in the audio. The sounds from the TV were intentionally artificial, with the laugh track emphasising the main characters loneliness, while more authentic voice lines were used in of Age UK scenes to highlight the human aspect of the Age UK Silver Line service.
These are the character designs Holly and I developed to support our ideas.
For this project, I researched symbolism, myths, and facts about snakes to convey my ideas for this zine.
The snake is often used as both a symbol of healing and death, which, paired with the neat blue and white illustrations and the messy red and black sketches, visually conveys what I wanted to express to the viewer.
