Bit by Bit
One Soul is a motion graphic advertisement promoting the Age UK's service, the Silver Line, aimed at encouraging elderly viewers on the Age UK website to reach out if they are feeling alone.
Bit by Bit is my well-being toolkit created to be sold by Lush at festivals, focusing on self-confidence and helping people be true their inner selves.
We incorporated a variation between artificial sounds from the TV and authentic sounds from the real world in the audio. The sounds from the TV were intentionally artificial, with the laugh track emphasising the main characters loneliness, while more authentic voice lines were used in of Age UK scenes to highlight the human aspect of the Age UK Silver Line service.
These are the character designs Holly and I developed to support our ideas.
I bought a Galaxy bath bomb, their best-seller, and used some of the patterns and colours that came from it to inform my designs.
I created a range of designs, often sticking to a bright colour palette, as Lush tends to use vibrant colours and I wanted to emulate this. After presenting my ideas to Lush employees, I chose to combine some of them and move forward with that design.
