Branding
Octoplaza
Octoplaza is designed to challenge, engage, and educate a teenage audience.
This project was created for the BCP council to be an intervention at their annual Arts by the Sea festival.
This project uses aspects of an octopus to inform design and activities, aimed to teach a teenage audience about nature in Bournemouth in an engaging way.
To collect research, I visited a Lush store to check out their products and ask the staff a few questions.
I also received a tour of both Lush and Dayfold print to see how their operations work.
The black slanted rectangles are designed to mimic the look and feel of police tape. Paired with the block-printed ink style, and provocative wording, they aim to challenge our target audience to engage with our intervention.
