Branding
Octoplaza
Octoplaza is designed to challenge, engage, and educate a teenage audience.
This project was created for the BCP council to be an intervention at their annual Arts by the Sea festival.
This project uses aspects of an octopus to inform design and activities, aimed to teach a teenage audience about nature in Bournemouth in an engaging way.
These sketches are each designed to represent a different aspect of an octopus, such as their eating habits, grip strength, the water and ink they can expel, their three hearts, and even their protective maternal behaviour.
We visited KImmeridge Bay to collect colour samples we could use in our branding, as well as to gain insights in to the environment and textures of Rock Pools.
The black slanted rectangles are designed to mimic the look and feel of police tape. Paired with the block-printed ink style, and provocative wording, they aim to challenge our target audience to engage with our intervention.
We envision using platforms like Instagram and TikTok, as these are likely the apps that our target audience of 15-year-old would use the most frequently.
