Branding
Otium
Otium is a post-growth future community hub, aimed at connecting and entertaining people where smartphones no longer can.
The word 'Otium' means 'free time' in Latin
Imagining a world without fossil fuels, I was asked to reconsider my assigned object, a smartphone, and imagine a society that has moved beyond the current economic growth paradigm towards a more desirable future, informed by the principles of post-growth.
My team and I created a trio of hubs dedicated to using free time in a more productive way, each hub would either be dedicated to learning, community or wellbeing, surrounded by lush forests with opportunities for hiking and gardening.
We decided to hold a festival for our hub as a brand experience, providing an annual event for people to enjoy and look forward to.
I created this day in the life comic for our pitch deck, to show the activities would be at the hub.
I ended up with outcomes for the merchandise, as well as an edited image to showcase what our festival experience would be like.
