Branding
Octoplaza
Otium is a post-growth future community hub, aimed at connecting and entertaining people where smartphones no longer can.
The word 'Otium' means 'free time' in Latin
Octoplaza is designed to challenge, engage, and educate a teenage audience.
This project was created for the BCP council to be an intervention at their annual Arts by the Sea festival.
This project uses aspects of an octopus to inform design and activities, aimed to teach a teenage audience about nature in Bournemouth in an engaging way.
The black slanted rectangles are designed to mimic the look and feel of police tape. Paired with the block-printed ink style, and provocative wording, they aim to challenge our target audience to engage with our intervention.
I created this day in the life comic for our pitch deck, to show the activities would be at the hub.
