Branding
Otium
Imagining a world without fossil fuels, I was asked to reconsider my assigned object, a smartphone, and imagine a society that has moved beyond the current economic growth paradigm towards a more desirable future, informed by the principles of post-growth.
My team and I created a trio of hubs dedicated to using free time in a more productive way, each hub would either be dedicated to learning, community or wellbeing, surrounded by lush forests with opportunities for hiking and gardening.
We decided to hold a festival for our hub as a brand experience, providing an annual event for people to enjoy and look forward to.
For this internship I was put in charge of re designing the website based on an existing design from the Festival Director.
My aim was to add more motion and life to the website, to make it both more engaging and fitting of a Film Festival held in Bournemouth.
II was also tasked with creating a motion advertisement to go up at the large Bournemouth Pier approach screen. The aim was to have an engaging 15 second long motion ad that could catch eyes and introduce or inform people of the Film Festival.
This was the second ad going up at the pier, much closer to the film festival, so I chose to make a quick on brand stylized showcase of some of the events that would be occurring at the event.
