Motion
One Soul
We decided to focus on who our character 'Hamish' used to be, to portray him as a real person rather than a stereotype.
As we were aiming our motion video towards elderly people we didn't want to perpetuate any harmful conventions that could upset or turn our audience away.
To collect research, I visited a Lush store to check out their products and ask the staff a few questions.
I also received a tour of both Lush and Dayfold print to see how their operations work.
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