Motion
Seegull
This motion sequence is for social media, designed to raise awareness for the AUB student magazine fundraiser. It maintains the team's branding choices and targets the AUB community.
To collect research, I visited a Lush store to check out their products and ask the staff a few questions.
I also received a tour of both Lush and Dayfold print to see how their operations work.
While I enjoyed my initial ideas, I had to consider the time constraints for completing this project solo. Given my two-day deadline, I decided to focus on the typography aspects of my ideas and created a sequence using those elements instead.
I envisioned the scenes sliding from various angles, akin to swiping through a phone screen on social media.
This was my first attempt at using 3D type in After Effects, and I was pleased with the result, especially given the tight time constraints.
