Marketing & Designing for a Film Festival

BIFF

Internship

Bit by Bit

Project Information

Lush

Timeline:

January 8, 2024 - March 8, 2024

Design for Print

Wellbeing

Branding & Identity

Illustration

Project Information

Lush

Timeline:

January 8, 2024 - March 8, 2024

Design for Print

Wellbeing

Branding & Identity

Illustration

Bit by Bit is my well-being toolkit created to be sold by Lush at festivals, focusing on self-confidence and helping people be true their inner selves.

I bought a Galaxy bath bomb, their best-seller, and used some of the patterns and colours that came from it to inform my designs.

I created a range of designs, often sticking to a bright colour palette, as Lush tends to use vibrant colours and I wanted to emulate this. After presenting my ideas to Lush employees, I chose to combine some of them and move forward with that design.

For this internship I was put in charge of re designing the website based on an existing design from the Festival Director.

My aim was to add more motion and life to the website, to make it both more engaging and fitting of a Film Festival held in Bournemouth.

II was also tasked with creating a motion advertisement to go up at the large Bournemouth Pier approach screen. The aim was to have an engaging 15 second long motion ad that could catch eyes and introduce or inform people of the Film Festival.

This was the second ad going up at the pier, much closer to the film festival, so I chose to make a quick on brand stylized showcase of some of the events that would be occurring at the event.

Project Information

Client:

Lush

Timeline:

January 8, 2024 - March 8, 2024

Role:

Digital Marketing Executive (Internship)

Design for Print

Wellbeing

Branding & Identity

Illustration

This was the second ad going up at the pier, much closer to the film festival, so I chose to make a quick on brand stylized showcase of some of the events that would be occurring at the event.