Bit by Bit
Otium is a post-growth future community hub, aimed at connecting and entertaining people where smartphones no longer can.
The word 'Otium' means 'free time' in Latin
Bit by Bit is my well-being toolkit created to be sold by Lush at festivals, focusing on self-confidence and helping people be true their inner selves.
I bought a Galaxy bath bomb, their best-seller, and used some of the patterns and colours that came from it to inform my designs.
I created a range of designs, often sticking to a bright colour palette, as Lush tends to use vibrant colours and I wanted to emulate this. After presenting my ideas to Lush employees, I chose to combine some of them and move forward with that design.
I created this day in the life comic for our pitch deck, to show the activities would be at the hub.
I felt offering the advantage of naked products, with no packaging to be left as litter once the festival is over, resulting in less waste, aligning with Lush's ideals.
